All work

Nonprofit website redesign

Laguna Ocean Foundation

Redesigning an educational tidepool site to improve usability, mobile accessibility, and visitor engagement for families, students, and beachgoers.

Role
Lead Dev / UX
Timeline
10 weeks
Team
Team Tidepool
Tools
Figma, Next.js

01 — Background

Project background

Laguna Ocean Foundation partnered with our UC Irvine capstone team to redesign their educational website focused on Laguna Beach tidepools. The organization centers on environmental education, conservation awareness, and helping visitors safely explore marine ecosystems.

The existing site contained useful information, but the experience felt unfinished, difficult to navigate, and inconsistent across devices. Important content such as species information, tidepool locations, and tide schedules was either hard to locate or lacked visual engagement.

The original site, as referenced in the project documentation.

Our team inherited both the previous codebase and existing project materials from an earlier capstone team. That meant balancing redesign work with understanding an established technical structure, and adapting to evolving stakeholder feedback throughout development.

The redesign aimed to create a more engaging experience for educators, families, students, and visitors while improving usability across both desktop and mobile.

02 — The problem

The original site struggled with clarity, usability, and engagement.

The species guide lacked visual hierarchy and mobile usability, making it hard to quickly identify marine life while onsite at the beach. Information about tidepool locations, live tide data, and FAQs was fragmented across the experience, and the desktop interface felt visually incomplete and inconsistent.

The sponsor also emphasized that the platform should feel more modern and educational without overwhelming people with information.

Main usability issues

  • Limited interactivity throughout the site
  • Poor desktop optimization
  • Difficult navigation flow
  • Inconsistent visual design
  • Limited discoverability of educational resources
  • Non-responsive layouts in several areas
  • No embedded live tide information

Beyond aesthetics, the challenge was to redesign the platform around real visitor behavior, whether someone was planning a trip in advance or actively exploring the tidepools onsite.

03 — Users & research

Understanding who the site needed to serve

Through stakeholder discussions and persona development, we identified several core audiences: families planning beach trips, educators organizing student activities, students researching marine ecosystems, nature enthusiasts visiting the tidepools, and children exploring marine life.

A major insight was that people arrived with very different goals depending on context. Some needed trip-planning tools before arriving; others needed fast access to species information in real time at the beach. This became the foundation for restructuring the site’s navigation and user flow.

04 — Requirements

Turning stakeholder priorities into design direction

After meeting with stakeholders and reviewing previous project documentation, we established a prioritized set of requirements that guided the redesign.

Critical features

What the site had to do

  • Interactive species guide with expandable species information
  • Live tidepool data embedded directly on the site
  • Fully responsive mobile and desktop layouts
  • Clickable tidepool locations with access details
  • Expanded FAQ content
  • Improved visual consistency
  • Alphabetized species for easier browsing

Non-functional goals

How it had to feel and hold up

  • Simple, non-overwhelming information architecture
  • Fast-loading pages despite image-heavy content
  • Accessibility across devices
  • Maintainable for future foundation updates
  • Reliable long-term deployment and uptime

Rather than redesigning purely for visual polish, the project centered on solving concrete usability and accessibility issues identified through stakeholder feedback and user needs.

05 — User flow

Separating planning from exploration

One of the biggest structural changes was simplifying navigation into two primary pathways based on what visitors were trying to do.

Laguna user flow diagram splitting into Adventure Guide and Species Guide

Adventure Guide

For people planning a trip

  • Tidepool maps
  • Live tide schedules
  • Marine Protected Area information
  • Trip preparation resources

Species Guide

For people already exploring onsite

  • Marine life identification
  • Expandable species cards
  • Visual learning
  • Faster mobile interaction

Separating these flows created a clearer mental model and reduced how much information competed for attention at once. The updated flow became the foundation for our personas, wireframes, and final interface decisions.

06 — Design exploration

Iterating through layout, navigation, and visual direction

The design evolved heavily through sponsor feedback and changing visual direction. We explored multiple homepage layouts, FAQ structures, species guide interfaces, and navigation systems before arriving at the final experience.

Low-fidelity species guide wireframes

Alternate FAQ layouts

Homepage redesign drafts

Interactive map concepts

Plan Your Trip iterations

Species guide high-fidelity exploration

The species guide was one of the most heavily iterated parts of the site. We explored different organizational methods, popup interactions, dropdown systems, and visual layouts to improve usability without overwhelming people. Figma served as both a collaborative planning tool and a way to iterate quickly on sponsor critique before implementation.

07 — Development

Translating Figma into a working site

A major portion of the project involved translating high-fidelity designs into a fully functional React and Next.js website.

  • Responsive layouts for mobile and desktop
  • Interactive species cards
  • Live tidepool widgets embedded directly in the site
  • Expandable location information
  • Improved accessibility and keyboard navigation
  • Visual consistency across pages

A primary focus was the interactive species guide: alphabetized organization, expandable popup cards, better imagery, improved mobile usability, and keyboard event handling for accessibility.

Because the project inherited an existing codebase, development also meant understanding prior architectural decisions while restructuring parts of the frontend to support the redesigned experience. The project became a strong balance between UX thinking and frontend execution.

08 — Challenges

Working through changing feedback and collaboration friction

One of the biggest challenges was adapting to evolving stakeholder feedback while development was already underway. Several layouts and design directions changed mid-sprint after additional sponsor discussions, which required rapid iteration and restructuring of both designs and implemented components.

We also faced technical collaboration challenges early on, particularly around Git workflows. Since several teammates were new to collaborative Git, there was an initial learning curve with branches, pull requests, merge conflicts, and keeping frontend changes in sync.

Another challenge was balancing desktop and mobile at the same time. Some layouts that worked well on mobile felt visually weak on desktop and needed substantial redesign later in the process.

Despite these challenges, the project strengthened our ability to collaborate, adapt quickly, and keep progress moving in a real-world stakeholder environment.

09 — Final outcome

A more cohesive and engaging educational experience

Key improvements

  • Fully redesigned responsive interface
  • Improved navigation flow
  • Interactive species guide
  • Embedded live tidepool charts
  • Clickable tidepool location system
  • Expanded FAQ content
  • Visual consistency across all pages

The updated platform created a clearer separation between trip planning and species exploration while making educational content easier to discover and interact with. It also better aligned with the foundation’s educational mission, creating a more approachable experience for families, students, and beach visitors.

Most importantly, the project transformed the website from an unfinished informational resource into a polished educational platform capable of supporting real visitor experiences.

10 — Reflection

What I learned

This project taught me how much real-world UX work depends on adaptability, collaboration, and communication, not just visual design.

Working with a live stakeholder meant balancing feedback, technical constraints, shifting priorities, and development timelines at the same time. It pushed me to think beyond designing screens and focus on how people actually move through information in different contexts.

I also gained valuable experience bridging design and frontend implementation. Moving directly from Figma prototypes into React development helped me understand how design systems, responsiveness, and interaction decisions translate into production.

Most importantly, the project reinforced the importance of iteration. Many of our strongest solutions came from revisiting earlier ideas, responding to critique, and refining the experience over time rather than trying to perfect everything immediately.